The New Year's Day Parade London is a spectacular annual event in the heart of the city, that enjoys a streetside audience of around a million people, along with extensive worldwide media coverage. Each year, Londoners and visitors to the capital are treated to a performance extravaganza involving thousands of performers from all over the globe. Marching bands, cheerleaders, giant balloons, floats and a host of speciality acts parade along a route that incorporates many of London's most famous landmarks. The event is supported at the very highest levels of British Monarchy, Government and several other important Offices and Institutions.